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Elf on the Shelf


for Elf on the Shelf x Walmart

Play the episode

One in a series of interactive "choose your own adventure" videos, this episode walked kids and their parents through building a house for their Elf on the Shelf, complete with furniture and custom decor.

Below are clips from the episode. If you'd like to play the game, click the link above.

This series was delightfully challenging to direct, as each episode involved shooting, organizing, and tracking the steps necessary to arrive at eight different outcomes. A key part of this project was making sure clients were happy with how their products were being handled and portrayed, and as some of these episodes were collaborations across multiple brands, that meant managing the expectations of up to four clients at once.

There's nothing I love more than a complicated, extremely detailed behind the scenes, with a fun, kid-centric end result.

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